5 Things Buyers Notice Within the First 30 Seconds

When it comes to selling your home, first impressions are everything. Most buyers form an opinion within the first 30 seconds of seeing a property. That means before they notice the updated kitchen or spa-like bathroom, they’ve already made a snap judgment based on the look, feel, and vibe they get upon arrival.

So, what are they really noticing in those first few moments?

Here are five things that matter more than you might think, and how you can make them work in your favor:

1: The Curb Appeal

What buyers notice: Peeling paint, overgrown shrubs, outdated light fixtures, or a front porch that’s seen better days.

What to do: Keep the landscaping tidy, add a new welcome mat, and give the front door a fresh coat of paint. Trim hedges, clean walkways, and consider potted plants or flowers to add a pop of color. Your goal is to make them want to walk through the door.

2: The Entry Experience

What buyers notice: Is the door sticky or hard to open? Does the lock jiggle? Are they greeted by clutter, odors, or an awkward space?

What to do: Make sure the front door opens smoothly and the entry feels open and welcoming. Remove shoes, bags, or unnecessary furniture. Add a soft rug, mirror, or small piece of artwork to create an inviting first impression.

3: Cleanliness & Smell

What buyers notice: Pet odors, lingering food smells, mustiness, or overpowering air fresheners.

What to do: Neutralize odors at the source. Don’t just try to cover them up. Open windows, deep clean carpets, and wash fabrics. Use light, fresh scents like lemon or lavender, and avoid anything too strong.

4: Lighting & Natural Light

What buyers notice: Dark rooms, burned-out bulbs, or heavy window coverings that block the sun.

What to do: Turn on all lights for showings and clean windows inside and out. Swap out heavy curtains for sheer panels to let in as much natural light as possible. Well-lit spaces feel bigger, cleaner, and more welcoming.

5: Flow & Function of The First Room

What buyers notice: Furniture that blocks walkways, cluttered shelves, or an unclear use of space.

What to do: Rearrange furniture to create clear walking paths and highlight the purpose of each room. Less is more—remove excess decor and let the space speak for itself. Buyers should immediately feel at ease when they step inside.

Set the Tone from the Start

Buyers are looking for a home they can picture themselves in. That vision starts within seconds. By focusing on these five key areas, you can ensure that your home starts off on the right foot and leaves a lasting impression.

Thinking of Selling This Summer?

I’d love to help you create a plan to prepare, stage, and market your home so it shines from the moment buyers arrive. Book a free discovery call today!

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